Katie McManus, ACC

When you start a business you also start down a path of very particular roadblocks and challenges. First, you have to figure out what exactly you’re selling, then, how to explain it to someone in a way that piques their interest. Then you have to work out how to market yourself, which opens up a whole basement load of self-doubt, insecurities, and fear of coming across a certain way. And finally, selling your services. Many new business owners fall flat when it comes to selling because they are either afraid of being seen as the sleazy salesperson, or because they can’t bear the idea of hearing “No.”. Sometimes both.

Now, These are all perfectly valid problems to have when you’re starting out, and we’ve all been there. But they’re just the tip of the iceberg of the problems you should be having.

And the faster you get past these beginner challenges, the sooner you can take on bigger, and better problems. Like, managing a waitlist of future clients who are hungry to work with you and have already plopped down a sizable deposit. Launching a group program because you’ve raised your 1-1 rate so high that there’s a sizable list of people who want to work with you, but can’t afford it yet. And my favorite, turning down business that doesn’t feel perfect for you.

Those are the problems every business owner should strive to have.  But to get there, you have to overcome the beginner-level problems.